Before we visit with a small business owner, we do a quick internet search for them. Sometimes their website comes up. Most often, what comes up is something like Yelp or social media accounts. And sometimes, a business with the same name comes up, but it’s not the business we were looking for.
Businesses need to come up in local search engine results
If you don’t have a website and your business social media account comes up on the first page, that’s good. If you have a website that comes up on the first page when your business name is searched for, that’s so much better–In fact, this is really great.
Why is it better for your business website to come up instead of social media?
Social media accounts are designed with their own branding and marketing goals in mind–not yours. For example, if your Facebook account comes up, it may be your contact, photos, about and hours information, but the site is all about Facebook. If your own business website comes up, it’s your look, your branding, and it reflects everything about your business.
But, I’m a local business; why do I need to come up in search engine results?
When people search for goods or services online, they are looking to buy. If they are looking to buy what you sell, you’ll want to come up in local search engine results.
“Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website. Even having a one page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation.” – Inc.com
If you don’t have a website, you may be losing more customers than you think.
Invest in a web designer that will create a website you can update yourself
Now, if you’re thinking you need to invest in a business website, make sure it’s designed so you can update it yourself. It can be a simple one to three page website. Or, it can be as large as you want. It’s totally up to you.
As I’ve shared with many small business owners, Google wants to deliver relevant search engine results. Relevant results are current and accurate. This means that you need to be able to expand your website as needed and make updates easily.
If you don’t have the time to update your website yourself, get some help. Our small business services include monthly update options that cover everything from adding or updating events, promotions or specials, and search engine optimization. With a proven track record of improving placement in search engine results, we can help your small business, too.